For In-house media teams
Your paid media team.One connected workflow.
Turn your brief into a working plan, keep creative and approvals together, and see paid media results alongside website performance. Spend more time improving campaigns.
AI-generated, human-approvedOne connected workflow
Plan with context
Manage supported campaigns- Connect media and website results
01 · Plan
A plan your whole team can work from.
Bring the goal, countries, audiences and channel budgets into one editable media plan. AI prepares the first draft; your team reviews the decisions.
- Start with your brand and product information
- Keep channel budgets and dates together
- Carry the agreed setup into activation
02 · Manage
Make the change. Keep the context.
Review campaign status, spend, budgets and bids in one compact view. Make supported updates through the connected advertising account.
- Pause or resume supported campaigns
- Edit budgets at the level where they are controlled
- Filter by platform, account and date
03 · Understand
See what the spend is doing.
Compare channel performance and budget pacing, then bring in GA4 sessions and engagement to understand what happens after the click.
- View paid and organic website traffic
- Compare delivery with the agreed media plan
- Choose metrics and export reporting data
Work across connected platforms.
Features vary by platform and account permissions.
A few practical questions.
See the workflow in your demo, with time to discuss how your team works.
Can we use our existing advertising accounts?
Yes. Connect accounts you are authorised to access, then assign them to the relevant brand. Available actions depend on the platform, permissions and account.
Does AI make campaign decisions for us?
AI helps prepare briefs, research and plans. Your team can review and edit the output, and approvals remain part of the activation workflow.
Does GA4 replace advertising-platform reporting?
No. GA4 adds website sessions, engagement and key events alongside advertising results. Attribution methods differ, so the views provide context rather than a promise of exact agreement.