Microsoft Advertising (Bing) joins Mediacendo
Plan, build, optimise and report on Microsoft Advertising alongside your other paid media channels, through a direct API connection.
Microsoft Advertising, including Bing Search, is now integrated into Mediacendo. Agencies and in-house teams can bring another paid media channel into the same workspace they use for briefs, media plans, creative, approvals and reporting.
From the plan to the ad account
Connect an authorised Microsoft Advertising account, include it in your media plan and carry the agreed setup through to Build. The integration supports direct publishing of Search campaigns, with responsive search ad headlines, descriptions and destination URLs. Campaigns can be created paused for review before activation.
Manage and measure alongside your other channels
Import Microsoft Advertising performance into Reporting and use Optimisation to review campaigns, pause or resume activity, and update supported budgets and bids. Teams can compare results across connected channels without rebuilding a separate report for Bing.
The Microsoft Advertising integration is available now in Connections. Available actions depend on your advertising account permissions and the supported campaign setup. Book a demo to see how it fits into your team’s workflow.
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