Charles Ruyant appointed Managing Director of Mediacendo

Mediacendo has appointed Charles Ruyant as Managing Director following the company’s launch and initial funding. He will lead product direction, partnerships and commercial development across the UK and US.

Experience on both sides of paid media

Charles brings more than 15 years of experience in agency leadership, media buying and advertising technology. Most recently, he was Global Paid Media Managing Director at SAMY. He founded and grew THYGA within the group, which was integrated into SAMY in June 2025.

Previously, he was Managing Partner, Media Advertising at OMD EMEA. At Sprinklr, as Media Operations Director across EMEA and APAC, he helped develop the paid media advertising module from its initial concept through roadmap and launch.

Building with the people doing the work

His priorities include developing advertising integrations, improving Ask Mediacendo and working directly with early users. That practical experience will guide a platform built to reduce repeated work across briefs, plans, creative, approvals, campaign building and reporting, with people reviewing and approving decisions.